AI social media manager

An AI Social Media Manager That Knows When to Ask a Human

Draft posts, answer comments and DMs, and keep your brand voice consistent across channels — with a clean handoff to a person whenever it matters.

Free plan available · No credit card required · 2,000+ integrations

Platform highlights

Platform highlights

  • Draft mode

    review before anything publishes

  • 6 channels

    from one setup

  • 2,000+

    app connectors

  • Full

    per-run traces

The problem

Social Media Runs on Repetition That Still Needs Someone Watching It.

The same questions show up in your comments and DMs every week. Answering them manually doesn't scale, but a scripted auto-reply gets tone wrong often enough to do damage.

  • Comments and DMs pile up faster than a team can answer.

    Every unanswered question is a missed conversion or a visible gap in responsiveness.

  • Generic AI drafts don't sound like your brand.

    Most AI writing tools produce content that reads the same for every account that uses them.

  • One bad automated reply can go public.

    A scripted bot that misreads a complaint or a sensitive question creates a worse problem than the one it was meant to solve.

The fix isn't full automation — it's an agent that handles the repetitive volume and hands off exactly when judgment is needed.

How it works

From Brand Voice to Running Agent in 3 Steps.

  1. Step 1

    Ground the Agent in Your Brand

    Connect your site and past posts so drafts and replies match your actual voice, not a generic tone.

  2. Step 2

    Set Escalation Rules

    Define what the agent can answer directly and what gets routed to a person — by topic, sentiment, or keyword.

  3. Step 3

    Run in Draft Mode, Then Automate

    Start with every output reviewed before it publishes. Move to automatic once you trust the pattern of what it produces.

Social is one channel of many. See the AI marketing agent

Features

What an AI Social Media Manager Should Actually Handle.

Drafts Grounded in Your Brand

Connect your site and past content so the agent writes in your voice — not a generic AI tone that reads like every other brand's feed.

Replies to Comments and DMs

The agent answers common questions directly and escalates anything ambiguous, off-brand, or negative to a person instead of guessing.

Review Before It Publishes

Run in draft mode first: the agent prepares posts and replies, your team approves. Move to automatic once you trust the output.

One Agent, Every Channel

Deploy the same agent across your website, WhatsApp, Instagram, and Slack instead of managing separate tools per platform.

2,000+ App Connectors

Pull content ideas and performance data from the tools you already use, without switching your existing stack.

Full Run Traces

Every draft, reply, and escalation is logged — what the agent produced and why — so nothing publishes as an unreviewed black box.

Where's the line

What to Automate, What to Escalate.

Safe to automate

Drafting posts, scheduling, answering FAQ-style comments and DMs, and summarizing engagement.

Escalates to a human

Complaints, ambiguous questions, anything touching pricing disputes or legal claims, and off-brand tone calls.

Outcomes

What Teams Are Automating in Their Social Workflow.

Agents InvolvedResult
Comment and DM triageClassifier · FAQ responder · Escalation routerCommon questions answered instantly, rest routed to a person
Post drafting and schedulingContent drafter · Brand voice checkerOn-brand drafts ready for review, not a blank page
Engagement summarizationAnalytics agent · Summary generatorWeekly engagement recap without manual reporting
Escalation routingSentiment classifier · Handoff agentNegative or ambiguous interactions flagged for a human